MILAN – Inter has today announced the launch of its own eSports team, Inter | QLASH, with a video posted on the club’s digital channels.
The star of the video is Inter first-team player Alessandro Bastoni, the natural choice to provide the link between football and Generation Z, the main target audience for eSports. Bastoni and the two Pro Players belonging to Inter | QLASH have plenty in common – not least their youth, talent, Italian roots and international profile. The team includes Diego ‘Crazy_Fat_Gamer’ Campagnani, one of the leading eSports football gamers in the world, and Luigi “Kirito_Yuuki_00” Loffredo, one of the best Italian prospects around.
The creation of an Inter eSports team has been made possible thanks to a collaboration with QLASH, a leading eSports company which creates and supports community gaming and eSports initiatives on both local and global levels. QLASH has one of the best gaming houses in the world, where gamers train and receive comprehensive support at a facility equipped with accommodation, a gym and dedicated gaming areas. QLASH has won several Italian and international titles, including LVP La Copa 2019, Red Bull Factions 2019, DreamHach Valencia 2019 and Red Bull MEO Spain & Italy 2020.
“The move into the world of eSports is an important step in Inter’s brand development,” said FC Internazionale Milano Corporate CEO Alessandro Antonello. “The creation of an eSports team is indicative of the constant work our club does to maintain a competitive presence across the board, with a particular focus on the interests of new generations. The eSports phenomenon is growing all the time, with 1.2 million fans in Italy alone. We’re delighted to be embarking on this new adventure in partnership with QLASH, a leading company in the industry.”
Inter’s eSports team will focus on football gaming, including eSerie A TIM, where the two Pro Players will be joined by two amateur players who qualify via an online process organised by Lega Serie A. A number of activities have also been planned to celebrate the partnership between Inter and QLASH and engage directly with gamers and eSports lovers.
Like all Inter players, the Inter | QLASH Pro Players will wear special Nerazzurri jerseys in official competitions. The jerseys will feature a logo that reflects the eSports generation while celebrating the club’s traditions by incorporating a number of features that are synonymous with Inter.