AC Milan partners with Epic Games to bring football to Fortnite
January 19th, 2021, 16:00 CET Milan: This week AC Milan and Epic Games (“Epic”) are celebrating global football in Fortnite, alongside more than 20 other top clubs around the world.
Starting January 23rd, players can choose from 10 different variants of new “Kickoff Set” Outfits to represent their favorite club in-game. Each Outfit can be swapped to any of the 23 football clubs participating, including AC Milan. Additionally, players will be able to earn or purchase two new emotes, including a “Fancy Footwork” dribbling emote and the iconic “Pelé’s Air Punch” celebration thanks to Epic’s partnership with the legendary Brazilian footballer.
Fortnite players and footballers around the world can jump into the game on January 20 for the opportunity to earn rewards even earlier by participating in the Pelé Cup. Anyone playing the game can also visit the Creative Hub for an immersive football experience throughout the week, and join select clubs around the world in hosted Fortnite tournaments.
To celebrate with fans around the world, AC Milan will be hosting its first official tournament on Fortnite on January 21st. The tournament is called the “Fortnite AC Milan Cup” and is supported by AC Milan Esports partner QLASH.
The partnership will also be celebrated on January 23rd during AC Milan’s home game against Atalanta B.C with 1,000 cardboard cutouts of the two Rossoneri avatars created by Fortnite and other popular characters from the popular video game placed on the stands of the San Siro stadium.
Additionally, the AC Milan Fan Board will be powered by Fortnite for the game. Pictures of Rossoneri fans will be displayed alongside Fortnite characters on the third row of the side line LEDs at the stadium. To participate, you can visit the website together.acmilan.com
Quote from Casper Stylsvig, Chief Revenue Officer at AC Milan:
“We are thrilled to team up with Epic Games and give those who share a passion for AC Milan and Fortnite the opportunity to wear our legendary Red and Black shirt in the game. For the Club, it is fantastic to have global exposure in one of the most popular video games ever made as we complete another step in our digitalization and modernization process.”
Quote from Nate Nanzer, Head of Global Partnerships at Epic Games:
“Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite. We’re excited to partner with AC Milan to bring ‘the beautiful game’ to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football.”