QLASH collaborates with Bucks Gaming to increase the visibility of NBA2K in Europe
We are extremely happy to announce a collaboration with Bucks Gaming (part of the Milwaukee Bucks NBA team) aimed at providing the NBA2K community with unique content and engagement opportunities while expanding the reach of the game throughout Europe. By combining our efforts and connecting the US and European markets we hope that we can create events and initiatives that will be highly appreciated by the fanbase.
The most popular basketball video game NBA2K had its annual sequel released on the 4th of September this year and we at QLASH have been wanting to enter the scene for some time now. The game itself has been consistently gaining popularity across the world most evident from the increase of its active players and stream viewerships (LINK). It received an additional boost when it was included as a title in the PlayStation 4 Plus subscriber program allowing users to download it for free for a whole month.
Andrew Buck – the Manager of Bucks Gaming shared:
“We are thrilled to have the opportunity to collaborate with QLASH to connect with the European NBA2K community, assist in the development of the competitive NBA2K scene, and expand the global awareness of the NBA2K League.”
Our collaboration will start with a European focused NBA2K 5v5 competitive event called “QLASH & Bucks Gaming Pro-am EU Showdown”. It will run between the 21st of September and 6th of November and will include 16 teams in a league format progressing to a playoff phase after а regular season. The event will feature teams from all over Europe, will be live-streamed in multiple languages and have a total of 20 play days.
Petar Tchavdarov, Head of Partnerships for QLASH
“We are excited to be working on a large-scale European event around NBA2K using it as an entry point to the scene and allowing us to grow from there. Collaborating with a true leader in the space like Bucks Gaming guarantees that we will hit the ground running, create enormous hype, and appeal to the widest audience possible”.
This is the first event of the kind for us, but stay assured we have many more exciting ideas in the pipeline that we are already working on. As always, the support of the community is crucial to our success and we are confident that will be able to deliver another engaging esports experience.